Long Afternoons

Stories from a slower time

Shelter 4 at Riverside Park and the Unwritten Rule of Attendance

Shelter 4 at Riverside Park and the Unwritten Rule of Attendance

The company sent a memo in May.

It went up on the bulletin board in the break room, usually around the third week of the month, and it said the same things every year with the dates changed. Saturday, August 9th. Riverside Park, Shelter 4. Starts at noon, goes until dark. Bring your family. The company is providing the food.

You read it on your way to the coffee machine. You read it again on your way back. By the end of the week, someone had written "free beer?" in pencil along the bottom margin, and someone else had erased it, and somehow that exchange felt like a complete portrait of how the office actually ran.

The company picnic was a fixture of American working life from roughly the 1940s through the 1980s, and it operated on a logic that made sense at the time and sounds slightly foreign now. The company organized it. The company paid for it. The company expected you to show up, not as a condition of employment exactly, but in the way that certain things are expected without being required. You came because everyone came. You came because the foreman was going to be there and the foreman knew if you weren't. You came because the food was going to be decent and the beer was going to be cold and your kids had been asking about it since July.

What the day actually looked like

The preparations started early. The facilities crew or the shop steward or the HR manager -- whichever person had drawn the short straw -- arrived at the park before nine to claim the shelter and set up the tables. The tables got covered with rolls of paper tablecloth that lifted at the corners every time the wind moved through. The coolers appeared, those big industrial ones with the clip latches, packed with ice and cans.

By noon the parking lot was full. Families arrived with their portable chairs and their contributions -- most picnics were nominally potluck alongside the company-provided main, so the tables filled with pasta salads in Tupperware and deviled eggs on ceramic plates and something in a casserole dish that nobody could immediately identify but that disappeared by two o'clock.

The food followed a reliable formula. Hot dogs and hamburgers on a charcoal grill, run by whoever at the company was understood to be the grill man. That designation was informal and permanent. The grill man had been the grill man for eleven years and would be the grill man until he retired, at which point there would be a year of transition confusion before someone else emerged. Baked beans from a vat. Potato salad. Corn on the cob if the budget was good. Watermelon at the end, cut on a folding table by someone's wife while the juice ran down the table legs into the grass.

The children ran. That's the most accurate single sentence for the afternoon. They ran in the grass and they ran through the line for the three-legged race and they ran to the cooler for the Nehi sodas and they ran back to their fathers to show them the prize ribbon from the sack race, which was a ribbon, not a trophy, because this was still the era when a ribbon was a prize worth running for.

The adults sat in the shade and talked to the people they sat near, which was mostly the people they already knew from work but occasionally the wife of someone from another department whom you'd heard mentioned but never met, and you found out she grew up two towns over from you and knew the same diner you knew, and that was the whole conversation but it was a real one.

The organizational machinery behind it

Someone spent approximately forty hours in July organizing the day, and nobody thought much about this at the time. The activities committee, or the social committee, or the recreation committee -- the name varied -- was a small group of employees who had volunteered or been volun-told, and they handled the shelter reservation, the food order, the ice, the paper products, the games, the prizes, the trophy for the horseshoes tournament, and the memo on the bulletin board.

The budget came from somewhere in the company's books under a line item that accounting accepted as a reasonable cost of business. The company owned the loyalty it was buying, and it understood this clearly enough to keep buying it. A full day at the park for every employee and their family, once a year, for a few thousand dollars, produced something measurable in the way the shop floor felt on Monday morning. People had seen each other's kids. They'd shaken hands with each other's fathers. The social distance between the guy running the lathe and the guy managing the floor had narrowed by precisely the amount it narrowed when you'd watched each other's children fall down during the potato sack race.

This was not accidental. The company picnic was an HR tool before anyone called it that.

What shouldn't come back

The picnic assumed you had a spouse and children. The family unit was the social unit, and the picnic was designed around it. If you were single, or divorced, or if your family was complicated in any of the ways families are complicated, the picnic was a half-day of performing normalcy in front of your coworkers in a park.

The attendance expectation -- never stated, always present -- was a real pressure. Missing the picnic required a reason. You had better have a sick child or an out-of-town obligation. Simply not wanting to spend a Saturday with your coworkers was not, in the culture of those decades, a sufficient reason to be absent, and everyone knew it.

The company loyalty that the picnic was designed to cultivate ran mostly in one direction. The workers showed up for the company's event, reinforced their identification with the company, and went home belonging a little more to the organization that had fed them hot dogs. The company got something durable out of this. What the workers got was hot dogs and the pleasure of seeing their children win a ribbon, which was real but not equal.

And the mandatory cheerfulness. The company picnic required a particular social performance from everyone in attendance -- good-natured, collegial, not raising anything difficult. The foreman was standing twenty feet away. The division manager was at the horseshoes pit. The day was not a day for grievances.

Why it faded

Workforce mobility happened. When workers stopped spending their careers at a single company, the logic of building loyalty through an annual picnic weakened. If the average employee is going to stay four years, the investment calculus changes. The strong union culture that had partly driven the picnic tradition, as a benefit won at the bargaining table, declined through the 1980s.

The leisure options available to a family on a Saturday in 1975 were different from what a family had access to by 1995. A free afternoon at the company picnic was genuinely attractive in an era when a Saturday afternoon didn't have fifteen competing claims on it.

Liability got complicated. Kids running in a park, someone's uncle drinking too much, the grill man's back, the question of who is responsible when a child falls and cuts her knee -- all of this became, over time, something the company lawyers had opinions about.

The office replaced the factory floor as the dominant American workplace, and the office had a harder time generating the kind of shared identity that made a company picnic feel like a genuine reunion. If you work in an office, you've already seen your coworkers in an indoor setting five days a week. The park provides less novelty.

By 2000, the company picnic was mostly a memory at the places that had once held them every year. Some companies still do it, in scaled-down form, with a food truck and a lawn outside the office building, in the slot between noon and two on a Thursday in June. That version is not the same thing, and the people who attend it know it, even if they've never attended the original.

What it actually was

The company picnic was a day when the organization briefly pretended to be something more than an organization. It put the whole enterprise, at least the pieces that reported to the same address, into a park together, in civilian clothes, with children and potato salad, and it said: we are not only a company, we are a community.

The claim was partly cynical and partly sincere, depending on the company. At the places where it worked, it worked because the people who ran it believed it, at least enough to spend forty hours of their July making it happen. At the places where it didn't work, everyone ate the hamburger and went home and that was fine too.

Either way, the day was real. The watermelon was real. The ribbon was real. Your daughter showed it to her teacher on Monday morning, and the teacher asked her what it was for, and your daughter said the sack race at my dad's work, and the teacher said oh how fun, and it was, in fact, fun. That's not nothing, as a thing to lose.

Did your family go to a company picnic when you were growing up? Do you remember the grill man or the games or what your mother brought in the Tupperware? We'd love to hear your story in the comments.

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